Zain SA Launches the first of its new integrated smart exhibitions in Riyadh

Zain in Saudi Arabia (Zain KSA) recently launched the first of its new integrated “smart” exhibitions in Riyadh. This event and Zain’s fifth branch across all operations, relies on the latest applications and intelligent technical solutions to display Zain products and content for marketing and retail purposes.

The exhibition – which also showcases other goods such as high-end electronics, perfumes, and chocolate – allows visitors to see all Zain products (including specifications and price) on touch screens. Purchases can be made on a special electronic account via prepaid smart cards.

At a press conference following the inauguration of the exhibition, which was held in collaboration with ZONIK, a Zain KSA certified partner, Zain Group CEO and CEO of Zain KSA, Dr. Saad Al-Barrak, underlined the importance of such events.

 “Our presence here demonstrates our commitment to constantly exceed our customers’ expectations by keeping pace with rapid technical developments,” said Dr Al Barrak. “We want to bring them the latest products and at the same time make modern shopping a real pleasure, not just in Riyadh, but across the whole Kingdom.”

 

23/08/2009