Social media used by Nawras family to enhance customer experience through new communication channels

Mobilk - More than 100 Nawras family members including senior management participated in various interactive social media workshops held over a five day period to develop a more active social media culture by Oman’s customer friendly communications provider. The nine sessions conducted by The Online Project, the Middle Easts leading social media agency, focused on innovative ways to leverage social media and integrate this immensely popular platform as part of the company’s holistic approach to communicating with customers.

 

Omar Azar, Head of Marketing Communications at Nawras said, “Everything we do at Nawras revolves around delivering an outstanding customer experience. With social media rapidly becoming a natural extension of our daily lives and changing the way we communicate, we are taking advantage of this powerful and influential medium to continue building strong bonds with all our valuable customers, especially the youth.” 

 

He added, “We have embraced social media networks such as Facebook and Twitter with full force to engage with customers in an attentive and intuitive manner to make us better attuned to their needs and expectations. This has allowed us to interact instantly with customers and identify more ways to make their communications simpler and more meaningful in our signature pleasingly different style.” 

 

Nawras, a Qtel Group company, has emerged as a leader in the social media arena in Oman by replicating the brand’s values and maintaining its high standards across multiple channels. To date, the company has a growing base of more than 30,000 Facebook fans and 2,700 followers on Twitter. The dynamic communications operator also has the ‘Top Facebook Page with the Most Momentum in Oman’ for the month of May 2012 according to Socialbakers, a global social media and digital analytics company.