du launches one dirham line promo

du, the new telecom operator in the UAE has announced the launch of the ‘one dirham line promo' - where the du lineis being offered for a cost which is in effect AED 1. All customers have to do is buy a du line at the regular cost from the nearest authorized du outlet and get the balance money back in the form of FREE airtime for Pay as you Go customers and bill credits for Monthly plan customers.

The promotion, which will run for a limited period only, starting 2 June 2007, will enable customers to avail free air time via the refund

The free airtime given for Pay as you Go and the bill credit for Monthly Plan, have to be used up within one month from the date of receiving the credit. Pay as you Go customers should also ensure they make their first call before 31 August, 07 to avail of the offer.

The offer also applies to business Mobile Connect and business Mobile Pay as you Go Plus.

"The mobile line has now become an integral part of our daily life," said Osman Sultan, CEO, du. "It allows people to connect with their families and friends abroad, while offering the convenience and peace of mind that comes from knowing you can be contacted by them at any time. At du, we are constantly striving to innovate and make owning a mobile connection a more affordable, convenient experience for people in the UAE"

June 2,2007