Easy Taxi Creates Impact with Drivers in Bahrain

Mobilk - Easy Taxi, the global e-hailing taxi service, contributed to the transport industry in Bahrain by supporting  drivers and commuters alike. Studies show that travellers in Bahrain have faced difficulties with taxi services such as overcharging and lack of availability. Drivers working in the kingdom have attributed a  lack of customers and an abundance of illegal taxis, as the main factors hindering better service.

Tackling the main issues that faced the transport industry, Easy Taxi introduced various strategies to facilitate transportation in Bahrain. Abdul Hussain Ghuloom, Bahraini national and father of three, is an Easy Taxi driver since July 2014. Ghuloom’s colleagues first introduced him to the app based service, after which he decided to join the fleet.

Ghuloom’s sentiment is that Easy Taxi contributed to the transport industry by offering improved governance and legislation in Bahrain. Ghuloom explains: “Easy Taxi is helping our local taxi drivers community by providing us with a customer base, which we otherwise would have no access to. Easy Taxi has simplified the booking process and has discouraged people from seeking the services of  private and illegal taxis.”

Ghuloom explains that one of the main obstacles taxis were facing was the overwhelming use of private taxi cabs. “The private taxis that operate in Bahrain without any taxi license are hurting our business. Drivers rent a car and pretend to be taxi drivers without a legal meter or any insurance for the passengers”, he explains.

Another direct benefit for Easy Taxi drivers is the expansion of the available customer base. “Previously, work was much more challenging as we’d face days without the ability to secure customers. Having joined Easy Taxi, we gained customers and joined a strong community of drivers, which also operates with some healthy competition.”

Easy Taxi is backed by iMena Holdings and Mobily Ventures, and is part of the Middle East Internet Group (MEIG), the leading Arabic internet platform which currently operates in seven countries. MEIG is home to three successful internet companies: Carmudi, Easy Taxi and Lamudi; and is supported by two global experts in e-commerce and the Middle Eastern markets: MTN Group and Rocket Internet.