du Opens a new outlet at the Mall of the Emirates

True to its promise of increasing convenience for its customers, du, the UAE's new telecom operator, has opened a new outlet at the Mall of the Emirates, one of the leading shopping destinations in Dubai.

The shop is situated conveniently between the ground floor food-court entrance and Carrefour for easy access, and is staffed by trained personnel to assist visitors in choosing from the range of du services. Owned and operated by du, these shops showcase du's range of services with a hands-on approach. At present there are 13 du shops in Abu Dhabi, Al Ain, Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain, including the recently opened du shop on the third floor of Lamcy Plaza. This will go up to 14 with the addition of the du shop located on the ground floor of Deira City Centre, which will be opening soon.

Providing even greater convenience, du SIM cards can be collected from 150 dealer outlets across the UAE, Axiom, Jumbo, Emirates Computers, Global Link, Eros, Jacky's & Plug-ins to name but a few. du recharge cards are now available through over 1,400 distributors across the UAE.

Osman Sultan, CEO du, said: "Our shops reflect what du stands for - comfort, convenience and efficiency for our customers. Visitors to the Mall of the Emirates will benefit from our in store experts' guidance to help them choose the most suitable du service for their requirements. Through our du shops, we continue with our efforts to make purchasing du services a convenient and enjoyable experience for all our customers, wherever they are."

 

September 30,2007