du launches a special edition Ramadan recharge card

In-line with the spirit of Ramadan and commitment to community involvement, du, the UAE’s integrated telecom operator, is celebrating Ramadan with launch of a special edition Ramadan recharge card that enables customers to get free downloadable mobile content. This is yet another offering under the theme ‘Little Things Matter’ adopted by du this Ramadan.

Available during the entire month of Ramadan this year, the special edition recharge card offers free mobile content such as Ramadan themed wallpapers and animations to all customers who buy these recharge cards. A total of six items are given as a FREE download (three wallpapers and three animations).

Farid Faraidooni, EVP Commercial, du, said, “Little things matter. du’s special Ramadan edition the Recharge Card is one thing that is small yet powerful. du customers now have the privilege of accessing exclusive mobile content without paying for it. It’s our special way to say, we care.”

To request for the FREE Ramadan content, du customers need to refer to the special booklet which is available with the recharge card. Against each FREE content listed, there is a SMS code that the customer needs to send to a short code 1001. The content is free for downloads within the UAE. However, regular roaming charges will apply if the customer is outside the UAE. Availability of content is subject to handset compatibility.

September 22,2008