du holds a blood donation session for its employees

In line with the company’s ongoing commitment to developing and undertaking initiatives that benefit the local community, du, the UAE’s integrated telecom operator held a blood donation session for its employees, in partnership with the Sharjah Blood Transfusion and Research Centre.

Organised at du offices in Dubai Media City, the latest corporate social responsibility (CSR) initiative by du was developed in response to the pressing demand for more blood in the UAE to treat blood disorders such as Thalassaemia, which requires patients to undergo frequent blood transfusions - in order to survive.

Hala Badri, EVP Brand and Communications, du, said: “As a UAE national company with a strong focus on corporate social responsibility, we firmly believe in using our position to pioneer initiatives that help and support the local community. We organised the blood donation drive because it is something that will benefit the entire of the UAE. We are proud of the enthusiastic participation of our employees in this noble initiative and doing their bit to save lives.”

April 27,2009