du joined to the Make Smart Shopping Your Business at Deira City Centre

In a move to reach out to new and existing shoppers at Deira City Centre, du, the UAE’s integrated telecom services provider, has joined the ‘Make Smart Shopping Your Business’ promotion, which lasts until 7 June 2009.

The promotion is targeting over 2,000 offices surrounding Deira City Centre - in the Deira, Garhoud, Al Qusais and Rashidiya areas in Dubai; in a move to attract local business people to shop at the centre, which has over 370 outlets including a du shop on the ground floor.

Farid Faraidooni, EVP Commercial, du, said; “By participating in promotions such as Deira City Centre’s ‘Make Smart Shopping Your Business’ we are able to more closely connect with and reach out to our customers in local areas in Dubai. The promotion also provides us with an excellent opportunity to raise awareness in the local community about the fantastic range of products and services that du provides to customers.”

For the promotion, a smart shopping kit was door-dropped to more than 2000 neighbouring companies, which included a ‘Smart Shopper Card’ that customers have to complete and get stamped at a designated counter in the mall.

Holders of the card are then eligible to participate in the promotion by spending a minimum of AED 100 in any of the stores on a weekday (Sunday to Thursday), and will receive one stamp. Once a customer collects five stamps on the card, they are entitled to a special prize, by choosing from a selection of items from participating stores, including du.

During the promotion, all shoppers are invited to the du shop, located at Deira City Centre’s ground floor, to find out about du’s wide variety of products and services and ongoing promotions, while those who complete their ‘Make Smart Shopping Your Business’ card, are invited to visit the du shop to choose their prize from a selection of du items.

June 4,2009