Nine Out Of Ten Customers Go To Nawras

Nawras, the Middle East Mobile Operator of the Year, has announced that the latest figures for mobile number portability (MNP) are showing that 9/10 customers choosing to move operator have joined Nawras to get more from their mobile experience. These latest figures are in line with the established trend which has consistently shown the vast majority of customers making a move have been choosing Nawras ever since the service was first introduced almost 21 months ago.

With the free MNP service, corporate customers and consumers can easily move to Nawras while keeping their existing number which is already familiar to friends, family and colleagues. By making the change people can start to get more by being with the only operator to be providing a world-class network and transparent prices with great value as well as professional customer service.

Acting Chief Commercial Officer, Tore Solberg, identified the reasons for the success of Nawras MNP by emphasising some key points. He said, “We never forget that customers have a choice and that is why we are all focused on living the customer experience to ensure that Nawras customers always get more from every aspect of their mobile service. We have built our reputation on offering clear and transparent prices, reliable network technology and professional customer care and more than one million customers are enjoying these benefits today.”

Prepaid customers moving to enjoy Nawras Mousbak can purchase a welcome pack for only RO5 and will currently receive double credit with a value of RO4. Postpaid customers changing operator to become Nawras Ajel customers will receive three months free subscription. These fabulous introductory offers remain valid until May 25th 2008.

It is easy to join Nawras and immediately start benefiting from great value and renowned customer service. Individual customers begin by contacting their existing operator, requesting their outstanding bill and settling it. A visit to the nearest Nawras Store or Premium Dealer within the following 24 hours starts the number transfer process as customers purchase their Nawras welcome pack and begin to get more from their mobile experience.

Corporate customers will have their own account manager assigned to advise and guide them effortlessly through the MNP process. They will learn about the company’s modular business approach and the ways that Nawras can help them with all aspects of their company’s communication needs from E-billing to leased lines and Mobile Email.

When transferring to Nawras customers will enjoy proven world-class network quality with the widest network coverage in the Sultanate, including offshore. Nawras covers 96% of the population with its existing high quality network using national roaming where necessary. Having proved its dependability beyond any doubt during the severe weather conditions experienced last year, the Nawras Network is regularly benchmarked against more than 110 Ericsson networks worldwide and consistently rated amongst the top ten.

Nawras is the only 3G+ operator in the Sultanate, offering enhanced services through the rapid rollout of this world-class technology. Coverage already exists for customers in Muscat and Sohar as well as the central commercial areas of Nizwa, Sur and Salalah. In providing the most up-to-date communication technology, the 3G+ network allows Nawras customers to get more services and higher quality than ever before with Broadband Internet, Mobile Info Browsing, Video Calling and Video Monitoring.

Across the Sultanate, 18 eye-catching Nawras Stores warmly welcome customers with a one-stop shopping experience for SIM-cards, recharge cards and handsets. In addition, the widest sales network in Oman means Nawras customers get more choice and more convenience with Nawras products and services readily available nationwide.

Importantly, Nawras customers also get more transparency and consistency in terms of pricing through the lowest prepaid, postpaid, national and international call tariffs in the Sultanate. Calling Nawras to Nawras with Nawras Ajel (postpaid) costs just 19 baisas per minute and the rate is only 39 baisas per minute off-peak with Nawras Mousbak. Sending an SMS is only 10 baisas within Oman and 50 baisas to send anywhere internationally.

To top it all, the Nawras Rewards programme with more than 45 partner companies, instantly provides fantastic discounts and exclusive special offers for all Nawras customers, through a simple SMS. Great deals can be found on dining options, retail, auto, insurance and much more.

Customers can use a handy SMS information channel at anytime by sending the keyword Nawras to 1500. This provides access to the full details of all Nawras products and services and is provided without any charge.

As Nawras customers continue to get more from their mobile communications operator, it is not surprising to see people putting their trust in Nawras and moving to benefit from consistent great value, pleasingly different service and excellent quality.

18 May 2008