Customer Experience at the Forefront for the next phase of Company Transformation

Muscat: In line with its intent to deliver an enhanced customer experience, Omantel has now officially launched its new enhanced brand and a new tagline, “Together”.

The new visual identity unveiled by Omantel CEO Dr Amer Al Rawas signals the entry into a new era.

Speaking at a press conference in Muscat to announce the changes, Dr Amer said: “This is an important step in the transformation of our business as the enhanced brand has been defined to reflect our new vision, mission and values for the corporation and to form the source of inspiration for our future communication.”

“Our new tagline also reflects our philosophy of togetherness as this is at the heart of everything we do – as we lead the way in bringing individuals, families, businesses and communities together using leading edge technologies.

“The new look of the brand has been created to illustrate our new operating model visually. We have stayed true to the Omantel logo, which embodies the Omani heritage, in the form of the Khanjar, and have blended it with the orange in the Oman Mobile logo to signify the vibrant and progressive spirit of the group.”

The Omantel name, combined both in Arabic and English, is now cradled and encapsulated in our new brand symbol reflecting one of our values; caring.

The company will now embark on a phased plan to rebrand our business and operations. This will start with the launch of an integrated Omantel website for fixed, mobile and internet in the coming few days, rebranding of our buildings in the coming few months and subsequently a revamp of our stores.  

Omantel will showcase its enhanced brand throughout the country from the 14th February as the Gold sponsor for the very first “Tour of Oman” cycling event, hosted by Muscat Municipality in association with the Tour de France.

Explaining the principles behind the new enhanced brand, Dr Amer said: “In terms of branding we will now have Omantel to represent our corporate identity as well as our fixed business. We will maintain Oman Mobile as the product brand for our mobile portfolio. These will complement each other while working more closely together than ever before.”

“Through our brands Omantel and Oman Mobile, we will deliver the widest choice of state of the art communication services with the broadest network coverage.

“We have been bringing individuals, families and businesses together for four decades and have successfully connected all parts of our community to each other and with the rest of the world.”

Dr Amer told journalists that Omantel now has an inspiring vision for the future– “Together, we build a totally connected community.”

Omantel’s Vice President of Business Development, Lars O. Gustafsson, explained that the new direction of the company has been extensively communicated across the company, in advance of the external brand launch, so that all our staff understand our future direction and can start to deliver on the new promises that our brand embodies.

  “As a business we depend on the talent, enthusiasm and motivation of our people and we are excited to be part of the new era that we are all now embarking upon,” he said.

Zuwaina Al Rashdi, Senior Manager Branding and Advertising, responsible for overseeing the full project said: “In creating the new logo and tagline we were looking for a simple and clear signal of how the corporate merger is bringing both company brands under a single umbrella brand, but without losing the brand equity of either Omantel or Oman Mobile.”

“’Together’ is a natural evolution of Omantel’s current tag line, and a clear demonstration of how Oman’s two leading telecommunication companies are coming together. It also shows how we connect communities through innovation to allow them to stay connected with each other.”