Zain and OSN partner to offer customers entertainment content

Mobilk - Zain Group, has entered into an exciting strategic partnership with OSN, the Pay-TV network in the Middle East and North Africa.

Zain customers will now be able to access OSN TV programming content as well as OSN Play, with the mobile operators cooperation with OSN leveraging the growth in convergence between traditional telecommunications services and digital entertainment. 

In the initial phase, Zain customers in Jordan, Kuwait, and Bahrain will be able to purchase OSN subscriptions and services directly from Zain retail stores alongside the mobile operators selection of communications services, as well as benefit from OSN Play as a bundled offer with Zains high-speed mobile broadband packages. 

With OSN Play, customers can view the OSN shows and programs from their laptops and PCs. OSN Play is an Over-The-Top, TV catch-up, and Video-On-Demand service that will be accessible to Zain customers even if they do not possess an OSN subscription. 

Zain plans to roll out these services to other markets in cooperation with OSN in due course, and the partnership will allow a large base of users in the Middle East to take advantage of joint marketing offers, enabling them to enjoy OSNs latest services as well as access to exclusive content from as many as 100 channels in both Arabic and English.

Zain Group Deputy CEO and COO, Hisham Akbar said: "At Zain we always look to excel in the offer of new and innovative services, and this agreement demonstrates the extent to which we are delivering cutting edge technologies. We have an unyielding desire within Zain to acquire and commercialize new products and business models, and the agreement with OSN comes as an endorsement of our efforts in this regard. We are confident that this partnership will help push the boundaries of integration between mobile communications and digital entertainment in order to meet and surpass our customers passion for these new kinds of experiences," Akbar continued.

David Butorac, CEO of OSN said: "This is a strategic partnership of two leading brands in the region. It will provide the most extensive range of television and digital entertainment bundled with communication services in the region. Consumers will benefit from unique packaging and offers along with the convenience of one place to shop."