Huawei to be Premium Sponsor and Mobile Partner of AC Milan

Mobilk - Huawei, a leading global information and communications technology (ICT) solutions provider, and AC Milan have announced a new sponsorship agreement aimed at creating synergies between the two brands and includes the use of AC Milan’s logo and player images for Huawei’s communication and promotion activities in Italy and abroad. With the agreement, Huawei also becomes the official Mobile Partner of the AC Milan team and supplier of communications solutions for the football club.

Attending the signing ceremony in Italy was: George Zhao, CEO, Huawei Italy, Daniele De Grandis, Executive Director, Huawei Device Italy, Adriano Galliani, Deputy Chairman and Managing Director, AC Milan, and Franco Baresi and Daniele Massaro, former players and official ambassadors of AC Milan.

"It’s a great honor for AC Milan to be chosen by a global giant like Huawei to implement its development and market strategies," said Adriano Galliani, Deputy Chairman and Managing Director, AC Milan. "We have signed a three year agreement that will allow us to jointly plan and develop a number of business and consumer activities. The agreement with Huawei will offer great business opportunities in the Chinese market and I am confident that this partnership will give the two of us mutual satisfaction."

"After the great success of 2011 Super Cup sponsorship in Beijing, we are excited to continue our partnership with AC Milan, a recognized football leader that perfectly matches our goal of building our leadership within the consumer market," said George Zhao, CEO, Huawei Italy. "AC Milan’s popularity in China opens up great opportunities for collaboration in the near future."

Having started as telecommunication technologies and equipment supplier, Huawei has gradually moved into the consumer world with a wide range of mobile devices and connectivity products.

"This sponsorship is a great opportunity to bring our brand and our products to a wider consumer audience, not only in the Italian and European markets but also on a global level," said Daniele De Grandis, Executive Director, Huawei Device Italy. "We are proud to link our brand to AC Milan, a team with an outstanding performance record that represents our high-tech and high-performance products, such as our latest smartphone the Huawei Ascend P6."

Earlier this year Huawei also invested further in its Middle East sports marketing program as the official sponsor of the Huawei 5th GCC National Teams Under 23 Championship and a supporting partner of the popular Al Roudan Football Tournament 2013.