Mobilk - OnePlus, the global technology startup, today announced the Middle East launch of its new smartphone ‘OnePlus X’ exclusively during White Friday extravaganza by Souq.com, the largest online retailer in the Middle East. The device with sleek design and flagship ¬level performance will be available at an attractive pricing of AED 999 in the UAE, SAR 999 in the KSA and KD 79.9 in Kuwait from 25th November, which marks the beginning of Souq.com’s unprecedented shopping festival - ‘White Friday’.
Featuring a compact 5” AMOLED display and a new range of premium build materials, the OnePlus X, available in Onyx black glass showcases an elevated level of craftsmanship and power for OnePlus. It features high end specifications in a compact design. The device is powered by a Quad Core Qualcomm Snapdragon 801 processor and 3GB RAM. It has a 13MP autofocus rear camera and 8MP front camera. The device supports dual sim 4G LTE connectivity.
Ronaldo Mouchawar, CEO & Co-Founder of Souq.com commented, “The Middle East is experiencing a boom in online smartphones sales. As per the global predictions from Adobe, we saw strong electronic sales during white Friday 2014, with lower cost smartphones leading the charge, especially in the KSA. With today’s increasingly sophisticated consumers looking for leading technology at competitive pricing, Souq.com is championing the factory-to-consumer model as it is opening the market up in terms of product diversity, as well as making high-spec, world-leading technology more accessible. White Friday is a huge step-change in this region’s online market and therefore an apt platform to launch OnePlus X.”
Steven Wang, Head of New Markets, OnePlus added, “Today’s smartphone user strives to find the perfect balance of style and performance. The OnePlus X is a design ¬centric device ¬that is chic and powerful enough to fit any lifestyle. We are excited to launch ‘OnePlus X in the Middle East through our exclusive partnership with Souq.com, No.1 Middle East e-commerce retailer which will enable us to bring incredible value to our customers.”
Souq.com’s White Friday deals will be live from the 25th November, exclusively through the Souq.com mobile app, and from 26th – 28th November on Souq.com. Download the mobile app here: http://uae.Souq.com/ae-en/mobile-app/c/
Pricing and availability
The 16GB OnePlus X will be available in the UAE, KSA & Kuwait for AED 999, SAR 999 and KD 79.9 from November 25th respectively.
•URL UAE: http://uae.souq.com/ae-en/oneplus-x-dual-sim-16gb-4g-lte-onyx-black-glass-9439326/i/
•URL KSA: http://saudi.souq.com/sa-en/oneplus-x-dual-sim-16gb-4g-lte-onyx-black-glass-9439326/i/
•URL Kuwait: http://kuwait.souq.com/kw-en/oneplus-x-dual-sim-16gb-4g-lte-onyx-black-glass-9439326/i/
NOTES TO EDITORS
Souq.com is the only authorized reseller of OnePlus in the Middle East region.
About OnePlus X
•Design: The OnePlus X is a work of art. OnePlus has created two separate editions inspired by the exquisite handiwork behind two timeless fields of art ¬ glassware. The OnePlus X Onyx is fashioned from black glass on a metal bezel, giving the phone a premium feel in your hand. Every glass backplate is cut to size and polished repeatedly until it achieves a smooth, glossy, mirror-like finish. Slightly rounded edges give the phone a fluid and seamless feel, and at just 4.86 oz, it is the lightest and slimmest OnePlus device to date. Intuitively placed buttons combined with subtle curves and ergonomic lines make the OnePlus X easy and natural to use with one hand.
•Camera: The OnePlus X has a 13MP rear camera combined with f/2.2 aperture, perfect for documenting your unique everyday experiences. Optimized white balance and saturation maintain the integrity of the colors of your photos, and a lightning-¬fast 0.2 -second autofocus with phase detection autofocus (PDAF) ¬– our fastest camera yet ¬¬ means you won’t miss a moment. Shoot in Auto, HDR or Clear Image to perfect your image, or switch to the 8MP front¬-facing camera with supported Beauty Mode to capture a flawless selfie.
•Technology: Combining the Snapdragon 801 processor with Adreno 330 GPU and 3GB of RAM, the OnePlus X is as powerful as it is stylish. The 5” 1080p Active Matrix OLED screen is responsive and in direct sunlight, and the 441 PPI resolution keeps the screen sharp without draining your battery. Notably, the OnePlus X supports two nano SIMs for more network choices and added convenience for people on the go. Even better, one card slot provides optional expandable storage with your own microSD card, allowing a maximum capacity up to 128GB.
•Operating System - OxygenOS, a custom operating system developed by OnePlus, brings a range of unique features and elements to the OnePlus X. The AMOLED screen, never before seen in a OnePlus device, allows for an ambient display that will wake in duochrome mode to alert you to new notifications. A proximity sensor, enabled by each individual user, also wakes the screen whenever the OnePlus X is brought out of a pocket or bag.
•Radio- Along with OxygenOS features such as on¬screen gestures, an enhanced file manager and custom quick settings, the OnePlus X also brings FM radio to your smartphone. Broadcast your favorite local stations directly from your phone without having to connect to Wi¬Fi or consume data with the new OnePlus Radio.
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