The Voice of Zain Transcends All Senses

For philosophers and celebrities, beauty has always been a primary concern. Songs, poems, and sayings have also tried to best describe and portray beauty in its different meanings and aspects. 

Zain is a true believer in the ‘beauty of our world’, and now takes this very concept to new levels in this TV commercial, transcending language and words, because beauty itself can’t be confined to one language or one sense. Whatever shape or form it takes, beauty can be heard, seen and felt with the heart. And to better illustrate this notion, the mobile telecommunications giant delivers a message to all of those who cannot hear, entitled “Silent Beauty.”

Collaborating with renowned international artists and producers, with amazing performances by a professional Polish body/hand painting troop, Zain narrates “beauty” through body language, and offers indescribable and awe-inspiring scenes of beauty to the world, portrayed by swaying bodies and expressive movements with painted hands and fingers.

This TVC’s uniqueness does not lie only in its fascinating production, but also in its subtle way of illustrating beauty in its simplest forms. Through amazing scenes of colorful and synchronized flowing movements, we are all reminded that there are no limits or specified criteria to define beauty. It ‘lives’ in the simplest things that surround us: “There is so much beauty around us, but it cannot speak.”

Inspired by a beautiful song interpreted by the sweet voice of a young Kuwaiti boy who had previously captivated the admiration of audiences in Zain’s 2008 Ramadan TVC, Mohamad Al Muhalhal Al Yassine, the message is transported into this innovative TV commercial through lyrics that go deep into our souls and touch all our senses.

The song‘s lyrics

Did you see the sun lighting up the sky?
Nourishing life with its radiance and rising above?
I called out to it with the songs of my voice…
But it wouldn’t speak.

Did you see the flowers bloom in spring?
Their beauty captivates the heart and quenches its thirst.
I reproached them for being away too long…
But they wouldn’t speak.

And then in the distance I see A beautiful girl playing with her dolls.
I asked her why she plays alone,
but she couldn’t speak.

Then I realized after all of this that we’ve become blind to the truth.
There’s so much beauty around us,
but it cannot speak.